Blog Posts

What a Colombian Coffee Shop Taught Me About Sales Psychology

2 Days That Will 2x Your Income | Live In Fort Lauderdale

You’re Either in the Room… or You’re Left Wondering “What If?” The TRIS Sales Summit is where agents stop spinning their wheels and start scaling with systems. We’re handing you the exact scripts, frameworks, and tools top producers use to dominate their markets. 🎯 No replays. 🎯 No second chances. 🎯 Just one shot to get in the room and level up—for real. 🚨 Fort Lauderdale | Seats filling fast 👇 Grab yours now 👇

We Pulled the Plug on a 6-Figure Product Line (And We’re Not Sorry)

Think you have a lead problem? Think again. Most agents aren’t struggling to get leads—they’re struggling to close them. In this no-BS breakdown, we’re exposing the hard truth about why leads alone won’t save your business (and why throwing more money at marketing is like trying to fix a leaky faucet by buying more water). If you’re ready to stop spinning your wheels and start actually converting, read on—because this might be the wake-up call your business desperately needs. 🔥

Motivation is a TRAP: The Truth High Performers Know

Vikram Deol and Craig Ballantyne dive deep into the misunderstood world of discipline. Is discipline really about restriction, or is it the key to unlocking true freedom?

I chased the money… and felt nothing.

From Dreaming to Doing: The Real Reason We Chase Freedom In this heartfelt reflection from Medellín, Cody May shares what it really means to succeed—not the flashy flexes, but the quiet moments that make it all worth it. After years of hustle, heartbreak, and belief, he finally got to give back to the people who never stopped believing in him. This post dives deep into why we chase the numbers—and why real freedom starts when we define what those numbers mean. Plus, a look into the TRIS Sales Summit, where dreams turn into action.

How I Failed a New Hire (And Fixed It at 2AM)

In this candid and behind-the-scenes post, I share a hard lesson learned as a leader: how I dropped the ball with a new team member—and what it took to fix it. From poor onboarding to unclear expectations, I walk through the specific mistakes I made that left my new hire overwhelmed and under-supported. The turning point? A 2AM wake-up call—literally and figuratively—that pushed me to course-correct fast. I break down the exact steps I took to rebuild trust, reset expectations, and create a better onboarding process so no one else has to feel the way that hire did. Whether you’re growing a team or just want to be a better leader, this post is packed with takeaways you can use to avoid the same pitfalls.

What No One Tells You About Multifamily Real Estate Investing

Cody May sits down with Justin Ferguson, a seasoned multifamily real estate broker with a decade of experience. They dive deep into what it takes to succeed in multifamily investing, from underwriting deals like a pro to mastering client relationships and closing high-value sales.Justin reveals the biggest mistakes investors make, why communication is the ultimate sales weapon, and how coaching can shortcut your path to success. Whether you're a broker, investor, or just getting started, this episode is packed with insider knowledge you won’t hear anywhere else.

UK’s Most Hated Sales Trainer, Benjamin Dennehy DESTROYS Everything You Thought About Sales

Vikram Deol sits down with Benjamin Dennehy, the UK’s Most Hated Sales Trainer, to expose the biggest lies in sales. Most salespeople fail because they focus on being liked instead of being trusted. The result? Lost deals, weak closes, and endless frustration.

Breaking News: Sharran Srivatsaa Steps Down as President of REAL—And What It Means for The Industry

Sharran Srivatsaa, the driving force behind REAL’s explosive growth—from 6,800 to over 26,000 agents and a $1B+ valuation—has announced his decision to step down from his day-to-day role as President. But this isn’t an exit. It’s an evolution. Sharran is shifting to a bigger role as a member of REAL’s Board of Directors, where he’ll serve as the agent’s voice and help shape the company’s future at a strategic level. This move comes at a time when REAL is stronger than ever—with record-breaking growth, a powerhouse leadership team, and industry-wide recognition as “the darling” of real estate. For current REAL agents, this means even more momentum, support, and long-term vision. For those on the outside? It’s another reason to pay attention. One thing is clear: REAL isn’t slowing down. If anything, this shift signals the next level of dominance.

99% of Business Problems Are Mindset Problems in Disguise

Most entrepreneurs think strategy is the key to success, but the real battle happens between your ears. Scarcity thinking, imposter syndrome, and self-sabotage keep you stuck—no matter how good your tactics are. In this blog, I break down why success isn’t about what you do, but who you become. Plus, why mindset work isn’t a one-time fix but a daily habit—just like a great diet, where one cheat day can turn into a setback if you’re not careful. If you’re feeling stuck in business, this is the shift you need to make.

Why Most Agents Fail (And How to Fix It in 48 Hours)

Generating leads isn’t your problem—it’s converting them. Join us for the TRIS Sales Summit on March 19-20 and learn the strategies top agents use to close more deals and dominate their market.

The #1 Real Estate Sales Event You Can’t Afford to Miss

Real estate isn’t about leads; it’s about converting them. Join us for The TRIS Lead Conversion Summit on March 19-20 to learn the exact strategies top agents use to close more deals without working more hours.

Why No One Replies To Your Emails (Brutal Truth Inside)

Most agents blast emails hoping for a bite, but real connections drive responses. Learn the framework that turns your inbox into a deal-closing machine—register for our workshop.

The ULTIMATE Open House Strategy for 2025

Vikram Deol discusses the evolving landscape of real estate, particularly focusing on the importance of adapting to new regulations and consumer behaviors. He introduces his 'Ultimate Open House Playbook', emphasizing the need for agents to transform their approach to open houses, build trust with prospects, and implement effective communication strategies. Vikram shares practical frameworks for engaging potential buyers, creating value, and ultimately booking appointments, all while maintaining a light-hearted and humorous tone.

Why Buyers and Sellers Aren’t Taking You Seriously (And How to Fix It)

Struggling to convert leads? The problem isn’t quantity—it’s your conversations. Join the TRIS Virtual Sales Summit to learn exactly how top agents 2-3X their income without chasing more leads.

Stop Getting Ghosted... Here's How

Tired of getting ghosted? The problem isn’t no-shows—it’s weak boundaries. Set clear expectations, enforce confirmations, and stop wasting time on people who don’t respect yours.

Compass CEO Exposes the Real Estate Industry’s Biggest Lie

The real estate industry sets agents up for failure by not teaching real business skills. Join our 2-day business planning workshop in March to learn how to generate leads, convert clients, and build a real business.

Why Real Estate Scripts Are Killing Your Deals (And What to Say Instead)

Rihanna Lied… “Work, Work, Work” Will Ruin Your Business

Ciclovía in Medellín reminds us that taking time to slow down and recharge is key to coming back stronger in both business and life.

Why You’re Losing Deals to Commission Objections (And How to Fix It)

Struggling with commission objections? It’s not about your fee—it’s about your value.

Stop Selling Like It’s 1999 – The Game Has Changed

Most agents don’t have a lead problem—they have a conversation problem. More leads don’t equal more closings if you don’t know how to convert them.

Why Attention to Detail Matters in Real Estate

Vikram, Cody and Malte dive into the challenges and opportunities in the real estate industry. They discuss the importance of attention to detail, the entrepreneurial nature of real estate, and how personal development plays a key role in long-term success.

Compass CEO Exposes the Real Estate Industry’s Biggest Lie

LIVE Training: The Selling System That’s 2-3X’ing Agent Incomes

This Perspective Shift Will Kickstart Your Career

Vikram Deol discusses the importance of focusing on personal gains rather than perceived gaps in life. He emphasizes the significance of self-reflection and personal growth, encouraging listeners to appreciate their journey and recognize their achievements. By shifting focus from what is lacking to what has been accomplished, individuals can cultivate a more positive mindset and enhance their overall well-being.

Real Estate Success Is a Scam—Unless You Follow These Rules

Real Estate Success Is a Scam—Unless You Follow These Rules

Why 90% of Real Estate Sales Teams Are Bleeding Money (And Don’t Even Know It)

Why 90% of Real Estate Sales Teams Are Bleeding Money (And Don’t Even Know It)

Emotional Discipline Can Save Your Real Estate Career

Vikram explores the importance of mindset and energy in achieving success, particularly in the real estate industry.

New TCPA Rules for 2025: What Every Real Estate Agent Must Know to Avoid $500++ Fines

The Facebook Retargeting Hack Every Real Estate Agent Must Know!

Cody reveals how to turn cold leads into red-hot leads on Facebook with just a few clicks. Learn the essential steps to upload homeowner data and target your audience effectively.

Introducing Sheridan Street's New Website

In this episode, Cody unveils Sheridan Street's brand-new website! Take a guided tour as he explores the exciting updates, new features, and the innovative approach we're taking to help agents like you achieve predictable growth and consistent closings.

Fortune is in the Follow-Up

Cody introduces the ‘Follow-Up Fortune’ framework, a structured approach that includes a five-day follow-up plan, essential tools, and personalized strategies to nurture leads and maximize conversions.

The 10-Minute System That Turned a Team of Under Performers Into Record-Breaking Agents

How a simple accountability system turned missed deals into closed contracts—and how your team can do the same.

Tax Crisis to Breakthrough

How I turned a $25K tax disaster into a life-changing breakthrough by raising my standards and investing in the right guidance.

Don't Be A Drip & Wait Agent

Proactive agents who engage and educate leads with tailored strategies will outperform those who passively wait for readiness.

The Importance of Training in Real Estate Sales

Understand why continuous training is vital for success in real estate sales.

Converting Leads into Clients: Strategies for Success

Explore effective strategies for converting leads into loyal clients.

Building Your Real Estate Database from Scratch

Learn how to effectively build a real estate database to boost your business.

The TRIS Method: A Game Changer in Real Estate Sales

Discover how the TRIS Method can revolutionize your sales approach.

Mastering Sales Techniques for Real Estate

Explore effective sales techniques that can transform your real estate business.