Let’s talk about John

John books an appointment.

John gets two emails and two texts asking to confirm the appointment.
John doesn’t respond to either.

12:55 PM EST rolls around—5 min before the hard deadline to confirm.
I send one final message:

"Hey John, no confirmation. Canceling your appointment - you can rebook here"

And guess what?

NOW John is mad.
Now, suddenly, he cares.

Because someone actually held him accountable for his BS.

NEWSFLASH: WE GET WHAT WE ACCEPT.

Agents, you’re out here crying about getting ghosted when YOU'RE the one leaving the door open for it to happen.

🔹 You don’t set clear expectations.
🔹 You let people flake on you without consequences.
🔹 You’re so desperate for a warm body on your calendar, you’ll tolerate nonsense.
And then, when they no-show, you act shocked—like the warning signs weren’t there all along.

ENOUGH.

You don’t have a “ghosting” problem.

You have a boundaries problem.

And it’s costing you time, energy, and deals.

HERE'S HOW TO STOP GETTING GHOSTED—FOR GOOD.

🔥 Step 1: Set Clear Expectations (Via SMS & Email)... Send this:
Hey John, Cody with Sheridan St. We have a call scheduled for 5:30 PM EST today to chat about your sales process. I’m back-to-back today & just realized I’ve received a confirmation for all my other appointments—except yours.
Need a confirmation by 1 PM EST that you can make it.
If I don’t hear back, I’ll need to cancel and open up the spot for someone else.
Let me know by 1 PM EST.

🔥 Step 2: Give a Hard Deadline... Don’t play the “I hope they show up” game. Make them commit in advance—or they don’t get your time.

🔥 Step 3: Use the Magic Whiteboard Trick (If you don’t know what this is, watch this: https://youtu.be/5rhYGv28KSc?si=s1T7iAXqcM4b_E-s)

🔥 Step 4: Cancel If They Don’t Confirm

No response = no appointment.

Simple.

STOP ACTING LIKE YOUR TIME ISN’T VALUABLE.

This industry is ruthless to agents who tolerate flakes, time-wasters, and “maybe” prospects.

Hold your prospects accountable.

Protect your calendar.

Operate like a professional—not a beggar.

Start enforcing this TODAY, and watch your ghosting problem disappear.

Thoughts?

Cody & Vikram
Founders of Sheridan St.
Hosts of The Re Agent Podcast

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