Think you have a lead problem? Think again. Most agents aren’t struggling to get leads—they’re struggling to close them. In this no-BS breakdown, we’re exposing the hard truth about why leads alone won’t save your business (and why throwing more money at marketing is like trying to fix a leaky faucet by buying more water). If you’re ready to stop spinning your wheels and start actually converting, read on—because this might be the wake-up call your business desperately needs. 🔥
Let me tell you something—and listen real close because this might just be the thing that saves your business:
AGENTS. DO. NOT. HAVE. A. LEAD. PROBLEM.
They’ve got a closing problem.
A communication problem.
A do-what’s-comfortable-even-though-it’s-killing-your-results problem.
And I’m gonna go full rant modere on you here because this has been boiling in my blood for months…
We used to offer leads.
We used to run ads.
We even threw in the call center support.
And do you know what happened?
Nothing. Zilch. Nada.
Because far too many people didn’t know how to close.
We were feeding a broken machine hoping it’d start printing results.
I’ve listened to 10,000+ calls.
You know how many agents didn’t even ask for the damn appointment?
Too many.
Less than 5%.
We’d give feedback.
We’d show them where they fumbled the ball.
We’d literally hand them the script and say: “Just follow this.”
And they’d smile, nod… and go right back to doing what’s comfortable.
Guess what the results reflected?
Yep. Comfort.
Low conversions.
Missed deals.
Wasted leads.
So Vikram and I made a HARD call:
We cut the programs.
No more ads without sales training.
No more lead gen unless you’re trained to convert.
We’re not in the business of taking your money and watching you drown.
We’re not going to be another “lead vending machine” while you bleed commissions because no one taught you how to actually communicate like a pro.
Here’s the deal:
Imagine you’ve got a leaky faucet.
Water’s spraying everywhere.
Instead of fixing the leak, you go out and buy more water.
Does that fix the problem?
Of course not.
It makes you look ridiculous and wastes a hell of a lot of water (aka your marketing dollars).
That’s what happens when you throw leads at broken sales skills.
You don’t need more water.
You need to fix the damn faucet.
And that’s what we’re doing at Sheridan St. now.
Fixing the faucet.
If you want to work with us now, there’s one path:
You must be in one of our sales training programs.
Because we care more about your results than we do about padding our bank account with short-term lead deals that don’t convert.
In fact—true story—someone came back and begged to buy just the leads program.
We said no.
They were pissed.
But we would have been doing them a disservice.
Why?
Because I’ve heard your calls.
You ain’t converting.
Not with that sales process.
Fix the conversation.
Fix the way you connect.
Fix the skills that actually close deals.
And then…
THEN the leads will work like a damn gold mine.
We’re building closers.
We’re building professionals.
We’re building agents who can take a lead and turn it into income.
If that’s you—welcome to Sheridan St. & let's chat here: https://www.sheridanst.io/contact-us
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