Today I sat in Pergamino — the Medellín version of Starbucks, only better.

If you’ve never been, imagine the rich smell of freshly ground beans hanging in the air, a soft hum of Spanish and English mixing over indie music, and the kind of laid-back cool that makes you forget the rest of the world is sprinting in chaos.

I was posted up for about 5 hours.

Laptop open.

Café con leche in hand.

Watching.

Not working like a maniac… just observing.

And let me tell you something: if you ever want to truly learn how to sell, skip the sales books and go sit in a place like this.

Because watching the flow of human behavior in a place like Pergamino is like watching a masterclass in psychology.

People came and went.

Tourists fumbling with pesos.

Locals sliding in like they owned the joint.

Every barista reading the vibe instantly — adapting tone, speed, eye contact, even their smile.

And here's what hit me:

At no point did I see a manager.

No one micromanaging.

No clipboard.

No checklist.

Just a team that understood human nature and knew how to serve without thinking.

Compare that to most agents in real estate…

They’re overwhelmed.

Reactive.

Running around trying to serve leads, chase new ones, put out fires, and somehow close deals…

all without understanding why people buy in the first place.

And that’s exactly why we created the TRIS Sales Summit in Fort Lauderdale.

To teach you what Pergamino taught me:

That sales isn’t about pushing harder — it’s about understanding deeper.

That human psychology is the real appointment setter.

That when you know how people think, act, hesitate, and decide… you don’t need a script. You don’t need a manager. You just flow.

At TRIS, we’re not handing you another "follow-up script."

We’re giving you the playbook behind buyer behavior.

How to use ethical influence to earn trust faster.

How to read micro-signals.

How to dismantle objections before they even form.

So your sales process doesn’t feel like a sprint — it feels like a rhythm.

Just like it did in Pergamino today.

Here’s the deal:

If you want to keep doing it the hard way — chasing, convincing, grinding — cool.

There’s a Starbucks near you for that.

But if you want to step into the psychology-driven sales model that actually converts in today’s market…

You need to be in Fort Lauderdale.

The TRIS Sales Summit will show you how to build a sales system that feels as smooth and natural as a Colombian espresso.

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👇 Secure Your Spot Below 👇

🔗 https://funnel.sheridanst.io/summit-2025

‍Use Code: TRISGUEST2025 for 20% off your ticket