Sheridan St. - Better Conversations, More Conversion, Predictable Growth
Better Conversations. More Conversions. Predictable Growth.
We PERSONALLY work with you 1-on-1 to pack your pipeline with
live seller and buyer appointments. Yes, you read that right—
SELLERS AND BUYERS, ready to act.
We integrate with your current lead-gen strategies—or crank up the heat with
YouTube, Google, Facebook, Instagram, and TikTok ads to deliver
exclusive & branded leads.
🚀
Think Zillow — but YOU own the leads and the database.
No more selling your soul just to stay in the game.
eager to talk about their real estate needs—so you’re always in the right conversations,
at the right time.
What Do We Actually Do?
✅ Got a Database?
We’ll book live appointments straight into your calendar.
✅ No Database Yet?
We’ll build one with you—and fill it with live appointments.
✅ Want More Conversion?
Close more appointments confidently with the TRIS Method™—a proven
system crafted by $250M expert Vikram Deol, complete with the 7-Figure
Appointment Playbook™ to guide your success.
Ready to talk to the buyers and sellers that drive your business forward?
👇 Click below, and let’s start building a conversation pipeline that converts 👇
Step 1: Fill The Funnel™️
power of The Appointment Engine™. Through YouTube, TikTok, Facebook, Instagram, and Google ads, we don’t just build leads; we build your brand and authority in both the online and offline space. It’s time to stop chasing leads and start owning your market. Let us help you become the go-to agent with leads that are exclusive to YOU.
Step 2: The Contact Method™️
Step 3: Lifetime Nurture System™️
Step 4: The Conversion Model™️
Step 5: The Qualify To Close Process™️
🎯 We Nurture Your Leads Until They’re Ready to Say “YES”: We don’t just follow up—we build relationships. Every lead in your database gets consistent, personalized attention for as long as it takes. No deadlines, no limits. By the time a lead reaches you, they’ll be pre-qualified and ready to talk, with all the key details— timeline, location, budget, and must-haves—at your fingertips. With us handling the heavy lifting, you’ll skip the guesswork and focus on closing deals.
Step 6: The TRIS Method™️
Hey there! We just wanted to say thanks for stopping by
—it really means a lot.
If you’re here, chances are you’re a
real estate agent ready to level up—whether it’s through
better marketing, more appointments, or sharpening your sales skills.
We know the hustle can feel overwhelming sometimes,
and that’s exactly why we created Sheridan St.
Our mission?
To help agents like you simplify your processes, book more appointments,
and close more deals—without the headache.
Take a look around, and if you think we’re a fit, let’s chat! We’d love to
lighten your load and help you grow the business you’ve always dreamed of.
Thanks again for visiting
We can’t wait to partner with you on your journey!
Talk soon,
Cody May & Vikram Deol
Founders at Sheridan St.
Hosts of The RE Agent Podcast
Our technology is constantly evolving to make sure we’re able to quickly and effectively support your sales efforts – no matter what CRM you use, whether it’s Real Geeks, Follow Up Boss, KW Command, or many more, through Zapier we are able to integrate with your CRM.
Great question! We’re actually NOT a lead company, “lead generation” is just one of the integral parts of what we do. We are a Done-For-You Fractional CMO (Chief Marketing Officer) service and take over all the marketing for you, so you can focus on what you do best, which is talking with future clients, doing buyer/seller presentations and showing homes.
Our technology is constantly evolving to make sure we’re able to quickly and effectively support your sales efforts – no matter what CRM you use, whether it’s Real Geeks, Follow Up Boss, KW Command, or many more, through Zapier we are able to integrate with your CRM.
Great question! We’re actually NOT a lead company, “lead generation” is just one of the integral parts of what we do. We are a Done-For-You Fractional CMO (Chief Marketing Officer) service and take over all the marketing for you, so you can focus on what you do best, which is talking with future clients, doing buyer/seller presentations and showing homes.We have proven processes for generating leads, nurturing them for life and sending you live transfers, booked appointments and even booking in person showings... And we even have trainings and scripts written by Sharran Srivatsaa to help you book more in person meetings & close more deals... If you’re truly serious about growing your business (and not just buying leads) then you’re in the right place!
Fundamentally we believe that all conversion happens in conversation. How live transfers work is we either generate leads or call your database to live connect you with buyers/sellers. For example if we call someone and they are interested in a 2 bedroom, 3 bath home with a budget of $800k and with a big backyard, we would live patch you into the call so that you can have a conversation with them about their real estate needs. It is kind of like Zillow or Realtor.com, except you own the data.
This is a great question, because a lot of our clients have tried other things before working with us. Similar to Zillow, we have activities that are non-negotiable for our clients as we want everyone that works with us to win. Similar to hiring a personal trainer, we pair you with a dedicated systems strategist to implement what we call this our 3 To Thrive where we cover three things (Answer, Engage, Practice). Inside of 3 to thrive is:1. A requirement that you have at least a 75% pickup rate on all live transfers2. At least a 75% submission rate on lifetime nurture (email sprinkler, deal of the week, market updates)3. Picking an irresistible offer that will generate real interest and reduce the risk of the prospect giving out their info4. Tracking your KPI'S in our KPI Tracker Weekly5. Practicing & roleplaying Sharran's scripts and objections you may faceDuring the pandemic we worked hard with Sharran Srivatsaa as our advisor (Current President of REAL & Former Owner of Teles Properties) in order to implement scripts that actually work to ensure our clients get more in person meetings. Sharran understands that art of what to say and how to say it, as he as actually sat in Mr. & Mrs. Jones' living room.
No! This is not a Do-It-Yourself course that you need to learn and implement yourself.We are a complete Done-For-You Fractional CMO (Chief Marketing Officer) & Inside Sales Agent service so we do everything for you including setting up lifetime nurture, advertising on social media and generating leads to fill your pipeline.
The leads you get from our online ad campaigns are 100% exclusive to you. When you start an advertising program with us, we run ad campaigns on Facebook, Instagram, Google, Youtube and TikTok specific to your territory and the types of clients you love.All the leads generated from those ad campaigns are nurtured through email, text and call in order for you to get a booked appointment on your calendar or received through a live transfer call.
Yes! We actually have a partnership with an insurance agency where we can purchase verified homeowner data and circle prospect for you around a specific listing or present your irresistible offer to book a meeting. We also use Sharran Srivatsaa's circle prospecting scripts and train our agents on how to convert them into live transfers.
Absolutely! We pair you with a Dedicated Systems Strategist that you will have direct access to in slack. We also take you through a customized onboarding and check in with you on a weekly basis to ensure you are on track.We know how frustrating it can be to pay for a marketing company that leaves you high and dry when it comes to customer support. But unlike other marketing companies that you may have tried in the past, we genuinely see ourselves as a partner in your business, so making sure you get all the support you need to get the best results out of our system is paramount.
That’s a great question! Alignment is extremely important to us, and we love working with real estate professionals who are seriously committed to growing their businesses and vastly improving their lives.Over the years, we’ve built a positive community of like-minded people who support each other and treat every single person they speak with, with respect and care. Our clients believe that in order to grow they must fill their pipeline with both now business and future business. We help them accomplish this.Preserving our company culture is extremely important to us, and we would never want to push you into anything that just didn’t make sense. On your call, we can dig a little deeper in talking about whether this partnership would be a good fit.
We dial every lead and love on them until they don't want to be loved anymore or they get transferred to you. We ensure every lead is in lifetime nurture with email and text campaigns. Our lifetime nurture campaigns were written by Sharran Srivatsaa (former CEO of Teles Properties & Current President of REAL Brokers)
This is a great question and can depend on a few factors such as your market, lead costs, your sales ability etc. That said, as a CMO (Chief Marketing Officer), we make sure that we work with you on a consistent basis in order to help drive results in your business. We work with you to implement our 3 To Thrive System, where we track key KPI's that help to drive results.
This is a great question and can depend on a few factors such as your market, lead costs, your sales ability etc.
That said, as a CMO (Chief Marketing Officer), we make sure that we work with you on a consistent basis in order to help drive results in your business. We work with you to implement our
3 To Thrive System, where we track key KPI's that help to drive results.
Here are some metrics we are seeing right now:
It’s important to note that we consistently optimize ads to ensure they are performing optimally and under these metrics.With our newer Irresistible offers, we are seeing lower lead costs and higher conversions!
Also keep in mind that we purchase everyone a list of 1000 verified homeowners to circle prospect and we work past lists to reactivate cold leads and this helps us create fast wins for our clients too!
FB Buyer Lead Cost - Under $10
FB Seller Lead Cost - Under $20
Google Buyer Lead Cost - Under $25
Google Seller Lead Cost - Under $125
TikTok Buyer Lead Cost - Under $30
TikTok Seller Lead Cost - Under $60
Youtube Seller Lead Cost - $50 - $200+ Per Lead
Youtube Seller Lead Cost - $75 - $200+ Per Lead
Lead To Appointment Rate Average on FB - 3 - 20%+ (These stats get better the longer we nurture and the more questions we add to the form once we get a baseline lead cost - keep in mind that if you have an ISA that is where you will see a higher lead to appointment rate)
Lead To Appointment Rate Average on Google - 3 - 20%+ (These stats get better the longer we nurture and the more questions we add to the form once we get a baseline lead cost - keep in mind that if you have an ISA that is where you will see a higher lead to appointment rate)
Lead to Appointment Rate Average on TikTok - 3 - 20%+ (These stats get better the longer we nurture and the more questions we add to the form once we get a baseline lead cost - keep in mind that if you have an ISA that is where you will see a higher lead to appointment rate)
Lead to Appointment Rate on Youtube Sellers - 10 - 30%+ (These stats get better the longer we nurture and the more questions we add to the form once we get a baseline lead cost - keep in mind that if you have an ISA that is where you will see a higher lead to appointment rate)
Out of 10 Live Transfers - 4 - 7 are going to in person meetings with our scripts (You should have a 40-70% conversion rate)...
When calling leads there are many factors that go into the percentage of call to transfer. Our agents depending on the lead source usually see between 18 - 30% conversation to transfer.
If the data source is great, this can often be higher.
For example many database reactivation campaigns create 3 - 5 transfers per day.Agents That Follow Our System In Its Entirety & Commit to 3 To Thrive, Generally See Multiple Transactions Closed Within The First 3 - 6 months.
That Said, As You & I Both Know Some Agents Convert at 10% and Other Agents Can Convert at 50-60%.
After The Handoff Is Made We Ensure That We Listen To Your Calls To Help You Convert As Many People As Possible.Exact numbers are relative to the specifics of each local market as every market has its variables.
Your brand equity locally in the online market is also a variable
The 1st way we get leads is through the ads we will run for you on TikTok, Instagram, Google and Facebook. The 2nd way we set appointments is by calling any past list you might have from ads you have ran in the past. We find there is almost always money sitting in your database, for example we have a client Amy that gave us their "dead list" and we reactivated 5-6 people per day for the first two weeks. The 3rd way we get leads is by connecting with your title rep (only in US), this is called circle prospecting. The 4th way we get leads is by purchasing a list of 1,000 verified homeowners in your area and then we circle prospect that list to set appointments for you.
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