Sales Training & Coaching For Real Estate
All Conversion Happens in Great Conversations.
We exist to help real estate agents lock in 2+ closings every month consistently using our proven TRIS (Trust, Rapport, Influence, Sales) psychology-based frameworks that work right now. No more chasing cold leads. No more throwing money at lead generation systems that don't work. Just smart systems that turn conversations into commissions.
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Are you frustrated with deals slipping through the cracks?
Building a team, working your SOI or hiring support staff is just part of the equation—without the right sales process, systems and skills, even the best leads won’t convert.
We don’t just help you with marketing psychology training ... We also train you with cutting-edge sales techniques rooted in human psychology to maximize every conversation and deal.
See our FAQWe don’t just help you with marketing psychology training ... We also train you with cutting-edge sales techniques rooted in human psychology to maximize every conversation and deal.
Attract high quality leads
Retain top sales talent
Get your weekends back
Exceed your income targets
Create the freedom you deserve
All Inclusive Monthly Rate
High Performance Training
Unmatched Proven Outcomes
TRIS TRAINING
Videos, Guides, Templates, Downloads & more to help you succeed:
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The TRIS System — Where Conversations Drive Closings.
Better Conversations.
More Conversions.
Predictable Growth.
What Makes Us Different?
We turn your real estate database into a deal-making machine—while giving you the proven sales system that work with human psychology to close more deals than ever before.
Book a Free Strategy SessionWe turn your real estate database into a deal-making machine—while giving you the proven sales system that work with human psychology to close more deals than ever before.
AS SEEN IN
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We Are Selective With Who Joins TRIS
TRIS (Trust, Rapport, Influence, Sales) isn’t for everyone. We’re picky. If you’re growth-minded, driven, passionate, and serious about growth, keep reading.
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Before you jump in, here’s the core belief at the heart of everything we do:
"ALL Conversion Happens Through Great Conversations."
That’s why we train you to master the psychology of selling with our TRIS Method—so you can connect with buyers and sellers eager to take action, ensuring you’re always in the right conversations at the right time.
Book a Free Strategy SessionWhat Do We Actually Do?
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Want Freedom?
Forget hustle culture and the tired advice to “just make more calls”... Our TRIS Method helps real estate agents and team leads grow their business by becoming radically more efficient with their time, so they can scale without sacrificing nights, weekends, or their sanity.
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Want Appointments?
Our Proprietary 5 Star TRIS Formula Turns Agents Into Appointment-Setting Machines. This isn’t fluff. It’s a psychology-based sales system that’s booked thousands of calls and built agents who can set appointments in their sleep.
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Want Conversions?
Close more deals confidently with the TRIS Method™—a proven buyer & seller sales presentation system that works with human psychology crafted by $250M expert Vikram Deol, to guide your success with buyers & sellers in an ever-changing real estate market.
Ready to stop getting clients the hard way?
Click below, and crack the code of human psychology to turn conversations with buyers and sellers into a done deal.
Click below, and crack the code of human psychology to turn conversations with buyers and sellers into a done deal.
Book a Free Strategy Session
Don't Believe We're the best?
Watch this.
Our TRIS Clients Take Market Share
Below are just a few examples of how we help agents all across North America convert more leads to clients increase their income.
The TRIS (Trust, Rapport, Influence, Sales) System
How Solo Agents Hit 24+ Deals & Team Leads Hit 100+ in Under 12 Months
Step 1: 5 Star TRIS Formula™
The 5 Star TRIS Formula Turns Agents Into Appointment-Setting Machines.
This isn’t fluff, outdated LPMAMA Tactics or scripts from 1993. It’s a psychology-based sales system that’s booked thousands of calls and built agents who can set appointments in their sleep. We don’t hand you a script — we train the formula into your reflexes. TRIS is built to trigger urgency, trust, and commitment in minutes. No pressure, no gimmicks — just pure influence backed by human behavior.
Once it clicks, you don’t chase appointments. They come effortlessly to you.
The 5 Star TRIS Formula Turns Agents Into Appointment-Setting Machines.
This isn’t fluff, outdated LPMAMA Tactics or scripts from 1993. It’s a psychology-based sales system that’s booked thousands of calls and built agents who can set appointments in their sleep. We don’t hand you a script — we train the formula into your reflexes. TRIS is built to trigger urgency, trust, and commitment in minutes. No pressure, no gimmicks — just pure influence backed by human behavior.
Once it clicks, you don’t chase appointments. They come effortlessly to you.
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Step 2: Buyer & Listing Presentations™
Step 1: Book the Appointment.
Step 2: WIN It.
Most agents lose at Step 2 ... But Why?
Because they wing their buyer and listing presentations. No structure. No confidence. No sale.
Meanwhile, another agent maybe not even a better one, walks away with the listing or the buyer. We fix that.We give you the exact words to say and the proven structure to follow so your presentation isn’t just “better”… it’s the only logical choice in your client’s mind. Our clients win over 80% of their appointments because they use our proprietary presentation system that’s built on real human psychology.
Not fluff. Not hype. Just what works. If you’re tired of losing deals you should’ve won, we’ll show you how to flip the script and start closing like a pro.
Step 1: Book the Appointment.
Step 2: WIN It.
Most agents lose at Step 2 ... But Why?
Because they wing their buyer and listing presentations. No structure. No confidence. No sale.
Meanwhile, another agent maybe not even a better one, walks away with the listing or the buyer. We fix that.We give you the exact words to say and the proven structure to follow so your presentation isn’t just “better”… it’s the only logical choice in your client’s mind. Our clients win over 80% of their appointments because they use our proprietary presentation system that’s built on real human psychology.
Not fluff. Not hype. Just what works. If you’re tired of losing deals you should’ve won, we’ll show you how to flip the script and start closing like a pro.
Step 3: Lifetime Nurture System™
The Fortune Is In The Follow-Up & most agents are leaving a lot of money on the table... Here’s the truth: 80% of conversions happen after the 12th contact, but the average agent only follows up 1.4 times. Why? because most don't have the systems and the confidence to follow up.
This is where we come in. Introducing The Lifetime Nurture™ System —our proven, automated flow of calls, texts, and emails that keeps you top of mind every step of the way. Whether it’s day 1 or day 100, your prospects won’t forget your name when they’re ready to buy or sell.
The Fortune Is In The Follow-Up & most agents are leaving a lot of money on the table... Here’s the truth: 80% of conversions happen after the 12th contact, but the average agent only follows up 1.4 times. Why? because most don't have the systems and the confidence to follow up.
This is where we come in. Introducing The Lifetime Nurture™ System —our proven, automated flow of calls, texts, and emails that keeps you top of mind every step of the way. Whether it’s day 1 or day 100, your prospects won’t forget your name when they’re ready to buy or sell.
Step 4: The Conversion Model™
Our live training academy sessions are high-impact, psychology-driven coaching experiences that equip real estate agents with the exact words, frameworks, and confidence to lead conversations and overcome objections effectively.
With live, real-time coaching multiple times per week, we work alongside you to refine your skills, handle objections on the spot, and build the confidence to close consistently in any market.
Our live training academy sessions are high-impact, psychology-driven coaching experiences that equip real estate agents with the exact words, frameworks, and confidence to lead conversations and overcome objections effectively.
With live, real-time coaching multiple times per week, we work alongside you to refine your skills, handle objections on the spot, and build the confidence to close consistently in any market.
Step 5: The Accountability System™
Accountability is the backbone of our program, built around real-time dashboards, weekly check-ins, and direct feedback that track your progress and expose the gap between your goals and your actions.
TRIS clients don’t run from accountability, they embrace it, and that’s exactly why they double and triple their income and deal flow with us; because we don’t tell them what they want to hear, we tell them what they need to hear, hold their feet to the fire, and guide them into becoming the version of themselves that actually follows through and wins.
Accountability is the backbone of our program, built around real-time dashboards, weekly check-ins, and direct feedback that track your progress and expose the gap between your goals and your actions.
TRIS clients don’t run from accountability, they embrace it, and that’s exactly why they double and triple their income and deal flow with us; because we don’t tell them what they want to hear, we tell them what they need to hear, hold their feet to the fire, and guide them into becoming the version of themselves that actually follows through and wins.
Step 6: Contract To Close Framework™
Most Agents Lose Deals in The Negotiation & Presentation Stage... Which causes them to leave thousands (sometimes tens of thousands) on the table every single month.
Why? Well, because they show up to listing and buyer presentations with a generic CMA… a 42-point marketing checklist… or worse—set them up on a drip campaign and hope and pray they get a call...
None of that wins deals at a high level. What wins is knowing exactly what to say, how to say it, and using human psychology to take control of the conversation—without sounding salesy.
That’s exactly what we give you with Contract to Close. Our agents walk into every appointment armed with proven scripts, objection-handling frameworks, and presentation psychology so sharp it closes 90% of the appointments they go on.
No more winging it. No more losing deals to slicker talkers. Just consistent wins—and commission checks to match.
Most Agents Lose Deals in The Negotiation & Presentation Stage... Which causes them to leave thousands (sometimes tens of thousands) on the table every single month.
Why? Well, because they show up to listing and buyer presentations with a generic CMA… a 42-point marketing checklist… or worse—set them up on a drip campaign and hope and pray they get a call...
None of that wins deals at a high level. What wins is knowing exactly what to say, how to say it, and using human psychology to take control of the conversation—without sounding salesy.
That’s exactly what we give you with Contract to Close. Our agents walk into every appointment armed with proven scripts, objection-handling frameworks, and presentation psychology so sharp it closes 90% of the appointments they go on.
No more winging it. No more losing deals to slicker talkers. Just consistent wins—and commission checks to match.
Get Started With Sheridan St.
Let’s Unlock Your Growth Potential!
Hey there! We just wanted to say thanks for stopping by —it really means a lot.
If you’re here, chances are you’re a real estate agent ready to level up—whether it’s through better marketing strategies, more appointments, or sharpening your sales skills.
We know the hustle can feel overwhelming sometimes, and that’s exactly why we created Sheridan St.
Our Mission?
To help agents like you simplify your processes, book more appointments, and close more deals—without the headache. Take a look around, and if you think we’re a fit, let’s chat! We’d love to lighten your load and help you grow the business you’ve always dreamed of. We can’t wait to partner with you on your journey!
Talk soon,
Cody May & Vikram Deol
Founders at Sheridan St.
Founders of TRESA (The Real Estate Sales Academy)
Founders of The TRIS (Trust, Rapport, Influence, Sales) Method
Hosts of The RE Agent Podcast
Book a Free Strategy CallIf you’re here, chances are you’re a real estate agent ready to level up—whether it’s through better marketing strategies, more appointments, or sharpening your sales skills.
We know the hustle can feel overwhelming sometimes, and that’s exactly why we created Sheridan St.
Our Mission?
To help agents like you simplify your processes, book more appointments, and close more deals—without the headache. Take a look around, and if you think we’re a fit, let’s chat! We’d love to lighten your load and help you grow the business you’ve always dreamed of. We can’t wait to partner with you on your journey!
Talk soon,
Cody May & Vikram Deol
Founders at Sheridan St.
Founders of TRESA (The Real Estate Sales Academy)
Founders of The TRIS (Trust, Rapport, Influence, Sales) Method
Hosts of The RE Agent Podcast
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