How To Generate Appointments For Your Business
Without posting on social media every day, without learning how to build CRMs and without needing to reinvent the wheel...
What A Few Of Our Clients Say...
The 3 Machines ™️ For Business Growth
Fill The Funnel™️
We generate you geo-targeted and exclusive leads and implement The Appointment Engine™️ using TikTok, FB, Insta & Google ads to help you build brand/credibility online. We help you go from unknown to a known authority in the online/offline space.
Lifetime Nurture™️
We create a Lifetime Nurture™️ system where we work with you to write weekly emails to your list to stay top of mind, as well as a Dedicated Inside Sales Agent To Call, Text & Email Your Leads to stay top of mind and to book appointments and send you live transfers.
The Conversion Model™️
We work with you to implement the Business Appointment Engine in your business. We hire, onboard, train and retain a dedicated appointment setter that will dial/text/email your leads to ensure your sales calendar is full with quality prospects.
Cody May, CEO at Sheridan St.
Cody is an expert at paid advertising, sales and communications, and coaches entrepreneurs and real estate agents on those topics. Cody’s mission is to help over 1 million entrepreneurs and real estate agents experience passion and exuberant energy in both their personal and professional lives. He is the CEO of the marketing agency Sheridan St., Co-Founder of The Real Estate Growth Academy Coaching Program, Co-Author of the Amazon Best Selling book “What If You Could? The Mindset & Business Blueprint for Your Life of Purpose”, and Co-Host of the RE Agent podcast. Cody's expertise has been featured on Business Insider, Toronto Guardian, CHCH News, Thrive Global, Authority Magazine, Agent Advice, Ticker News Australia and many other business publications
A Few Brands We Have Advised Over The Past Few Years
Frequently Asked Questions
How are you different from other lead companies?
Great question! We’re actually NOT a lead company, “lead generation” is just one of the integral parts of what we do. We are a Done-For-You Fractional CMO (Chief Marketing Officer) service and take over all the marketing for you, so you can focus on what you do best, which is talking with future clients, doing buyer/seller presentations and showing homes.
We have proven processes for generating leads, nurturing them for life and sending you live transfers and booked appointments.
How are you able to guarantee Live Transfers?
It's a combination of what we call an irresistible offer and ad spend... We advertise a custom campaign with your branding that attracts leads that want more info. We then nurture and call them until they are ready to speak with you. Everything we do is tracked with KPI'S (Key Performing Indicators). This allows us to know that if we spend $100 - $200 in ads, we should be able to generate 2 - 4 live transfers and as the pipeline fills and we circle prospect, we can drop the cost per appointment. Everything comes down to math and tracking.
What is a Live Transfer?
Fundamentally we believe that all conversion happens in conversation. How live transfers work is we either generate leads or call your database to live connect you potential new clients. Live transfers can be extremely effective, but we can also book appointments or in person meetings too. This all depends on your sales process.
Is this a DIY course? Do I need to implement this myself?
No! This is not a Do-It-Yourself course that you need to learn and implement yourself.
We are a complete Done-For-You Fractional CMO (Chief Marketing Officer) & Inside Sales Agent service so we do everything for you including setting up lifetime nurture, advertising on social media and generating leads to fill your pipeline.
How much is your service? What is your pricing?
This is a loaded question and depends on quite a few different factors. Because our service is so customized and tailored to your situation, the pricing can range depending on what we are looking to accomplish, how many appointments we need and what platforms we are advertising on.
Are your leads exclusive?
Yes! The leads you get from our online ad campaigns are 100% exclusive to you. When you sign on with us, we run ad campaigns on Facebook, Instagram, Google, Youtube and TikTok specific to your territory and the types of clients you love.
All the leads generated from those ad campaigns are nurtured through email, text and call in order for you to get a booked appointment on your calendar or received through a live transfer call.
Do you provide Customer Support or Help?
Absolutely! We pair you with a Dedicated Systems Strategist that you will have direct access to in slack. We also take you through a customized onboarding and check in with you on a weekly basis to ensure you are on track.
We know how frustrating it can be to pay for a marketing company that leaves you high and dry when it comes to customer support. But unlike other marketing companies that you may have tried in the past, we genuinely see ourselves as a partner in your business, so making sure you get all the support you need to get the best results out of our system is paramount.
How do I know if working together is right for me?
That’s a great question! Alignment is extremely important to us, and we love working with business owners who are seriously committed to growing their businesses and vastly improving their lives.
Over the years, we’ve built a positive community of like-minded people who support each other and treat every single person they speak with, with respect and care. Our clients believe that in order to grow they must fill their pipeline with both now business and future business. We help them accomplish this.
Preserving our company culture is extremely important to us, and we would never want to push you into anything that just didn’t make sense. On your call, we can dig a little deeper in talking about whether this partnership would be a good fit.
What Are Expected Results?
This is a great question and can depend on a few factors such as your market, lead costs, your sales ability etc.
That said, as a CMO (Chief Marketing Officer), we make sure that we work with you on a consistent basis in order to help drive results in your business.
We work with you to implement our 3 To Thrive System, where we track key KPI's that help to drive results.
Here are some metrics we are seeing right now: It’s important to note that we consistently optimize ads to ensure they are performing optimally and under these metrics.
With our newer Irresistible offers, we are seeing lower lead costs and higher conversions!
Also keep in mind that we purchase everyone a list of 1000 verified homeowners to circle prospect and we work past lists to reactivate cold leads and this helps us create fast wins for our clients too!
FB Buyer Lead Cost - Under $10
FB Seller Lead Cost - Under $20
Google Buyer Lead Cost - Under $25
Seller Buyer Lead Cost - Under $125
TikTok Buyer Lead Cost - Under $30
TikTok Seller Lead Cost - Under $60
Lead To Appointment Rate Average on FB - 7 - 20%
Lead To Appointment Rate Average on Google - 15 - 30%
Lead to Appointment Rate Average on TikTok - 10 - 40%
Cost Per Live Transfer - Between $40 - $120
Cost Per Appointment - Between $75 - $250 Depending On The Market